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    Location :Home > News > Industry Trends > Increasingly intense competition in the market of medical apparatus and instruments of China

    Increasingly intense competition in the market of medical apparatus and instruments of China

    2011-01-19 16:08:39

     

      According to the forecast of authorities, in the future five years, the demand of medical apparatus and instruments in China will keep rising and the market size of medical apparatus and instruments will be up to 1.2~1.5 billion Yuan every year. Experts estimate that the market capacity for medical apparatus and instruments in China will be 50~55 billion Yuan in 2005. However, according to the report in Guangzhou Daily, the “shady deal ” of this industry has already penetrated to the three major marketing processes: production, circulation and application. In aspect of production, poor-quality materials are purchased to replace those of high quality; In aspect of circulation, the prices of the medical equipments soar due to high quotation and high commission; while in aspect of marketing, disassembly those overseas equipment so as to get more profits from price difference. So, what kind of attitude should the Chinese medical enterprises take in order to outmatch the market? Then, the enterprises should make an objective and thorough investigation and summarization in the investigations and summaries in terms of demand of the macro market, product circulation, technological support, capital financing and after-sale service shall be made truly and thoroughly. But, are our enterprises capable of handling this market indeed. Here, one thing is definite that the enterprises should make a deep analysis on themselves as long as they want to succeed in this market.

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